mary kate mcgowan
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About me.

I'm a content marketer based in Atlanta.

Hi, I’m Mary Kate, and I believe your product is not for everyone. It shouldn’t be.

You designed your product to help a specific audience solve a pain point. Your content marketing efforts should reflect that.

Effective content marketing is not a universal solution; it thrives on personalization. It's about diving into your audience's world, adopting their lingo and creating content that aligns with their needs.

Tailored content serves as the bridge between fleeting website visitors and dedicated users, and I specialize in content strategy and execution to match your target audience's profile.

With experience in content strategy and execution for technology startups and major tech enterprises, I transform your content into a potent asset for your business's growth.


Content Marketing Manager

December 2022 - present

Strategic Content Editor

April 2022 - December 2022

Marketing Consultant

April 2021 - present

Freelance Writer

August 2020 - present
Mary Kate McGowan, LLC

Managing Editor

April 2020 - March 2022

Associate Editor, News

May 2017 - April 2020
ASHRAE Journal

Staff Reporter

April 2016 - May 2017
Marietta Daily Journal

Staff Reporter

June 2015 - April 2016


Scrappiest Startup


First Place Deadline Reporting

Marietta Daily Journal

Second Place Beat Reporting

Marietta Daily Journal

Third Place Profile and Feature Writing


Work with me

Want to create something great?
Get in touch.

Start talking to your audience and turn lurkers into buyers
with effective content marketing.