Content seamlessly blends a light-hearted, enjoyable tone with understanding of the intricacies inherent to supply chain operations, creating a compelling and relatable narrative that resonates with their ideal audience.
PorterLogic fixes what your ERP broke in your supply chain. The low-code, workflow-based supply chain tech stack removes the workarounds and manual effort across operations with a platform hyper-tailored to the way supply chain teams want to work.
As a marketing consultant, my mission is to fuel PorterLogic's growth and elevate their brand recognition through a well-rounded, omni-channel marketing strategy. By strategically employing a diverse set of marketing channels, we're increasing awareness of how PorterLogic can become a prominent player in the supply chain and logistics sector.
The startup's target customer profile comprises early innovators who hold key positions in supply chain management within mid-market manufacturing companies. In response, I craft content and copy that seamlessly blends a light-hearted, enjoyable tone with an in-depth understanding of the intricacies inherent to supply chain operations, creating a compelling and relatable narrative that resonates with their ideal audience.
Coordinating and designing colorful, eye-catching displays, swag and collateral that help differentiate PorterLogic from more traditional software vendors, helping to boost word-of-mouth attention and traffic.
Increasing social proof and building brand awareness through nominating PorterLogic for industry awards and recognition.
Assisted sales organization to triple ARR within six months.
Coordinated startup's victory in several high-profile awards programs, including: